Elements and Performance Criteria
- Implement marketing strategies and tactics
- Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities
- Identify and brief marketing and nonmarketing personnel critical to success of the marketing plan, on objectives, performance measures, and their roles and responsibilities
- Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements
- Implement communication and team building strategies to ensure personnel responsible for each element of the marketing mix work together to meet the organisation’s marketing objectives
- Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with marketing plan
- Monitor marketing strategies and tactics
- Monitor and implement promotional activity against communication objectives in the marketing plan
- Monitor product, pricing and distribution decisions against organisational policy and objectives of the marketing plan
- Monitor marketing results against targets in the marketing plan
- Monitor marketing revenue and costs against budget, and analyse record variations
- Prepare and present marketing reports indicating ongoing progress towards marketing objectives
- Evaluate and improve marketing performance
- Regularly assess marketing performance against objectives
- Identify opportunities for improvement through discussion with customers and personnel responsible for each element of marketing mix
- Change business practices in line with changing customer requirements to maintain business relevance and viability
- Document recommendations for improvement in accordance with organisational requirements
- Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation